Project Description

This is from a photoshoot for House of Wu. This is a best selling and viral gown from the Christina Wu Collection, released towards the end of the pandemic when black wedding dresses were trending. The shoot was in October so we leaned into the dark gothic theme with our choices in costuming, casting, location, props. The campaign had much higher than average interaction. The same photoshoot also included other dresses from various collections, shot on the beach and on a yacht on the same day. The photoshoot was very economical and generated a lot of elevated content for social media.